KIPRUN: More Runs. More Life
Marking their continued rise to the pinnacle of the running space, KIPRUN has revealed their new brand identity.
Hot on the heels of the signing of Jimmy Gressier who joins such running luminaries as Paul Chelimo and Méline Rollin, we had the release of the KD900X Lab. This, therefore, puts the brand in the top tier of hypershoe releases. Following the adidas Pro Evo 1, KIPRUN will unleash the KD900X Lab at a weight of just 167g. Furthermore, the new shoe will be some €200 cheaper than its adidas cousin. We know the shoe works well, Gressier set the European 5km road running record in its first public outing with a time of 12:57.
Aside from the new signings and new shoes, KIPRUN revealed a whole new logo and look at their event in Paris on Wednesday April 9, 2025. Firstly, the name, KIPRUN, which is a contraction of the “keep running” shouted by the crowds to encourage athletes, will now be represented by a K alone. The design of the K is inspired by the starting blocks on the track. It symbolises KIPRUN’s desire to support and push people to their best wherever their runs take place.
To further enhance each run, KIPRUN will be releasing a new kit in July 2005. Designed in collaboration with OBVIOUS, the kit uses an AI pattern generation to ensure that no 2 pieces are ever alike. Therefore, each piece will be as unique as the runner who wears it. Inspired by the elite athlete kit worn by both KIPRUN’s European based athletes and their 42 HOUSE runners, it will roll out through Europe this summer. The kit symbolises the unique individual journey through a shared endeavour.
Finally, KIPRUN’s new, patented glueless shoe, the KIPX brings sustainability to the forefront of the KIPRUN mission. With no glue, recycling the entire shoe becomes a lot easier. Moreover, the new production techniques produce 26% less CO2 than other models. Achieving all of this with an increase in durability to the shoe is a very impressive feat. We look forward to seeing if the shoe performs as well for runners as it does for the planet.
Behind every run, there’s a story. Each run brings unique experience, confidence, resilience and joy. Get out there and enjoy more runs, more life.
