Asics launches the new NOVABLAST™ 4 - a fourth edition of a growing franchise
Asics new NOVABLAST™ 4
After the huge success of the previous Novablast shoes, ASICS is launching today the new NOVABLAST™ 4. This iteration comes with updates to the foam, the overall design and of course some brand new colorways. The neon green is the men’s launch colorway while the women’s is a gold, pink and beige one.
The shoe now features an 8mm heel to toe drop and the weight for men’s sample size US 9 is 9.2oz or 262g. The weight places this shoe in between version 2 (275g) and version 3 (252g) but definitely shows that Asics didn’t not change completely the philosophy of the Novablast franchise.
A more eco-friendly bounce on the new NOVABLAST™ 4
One of the key changes brought by ASICS to the new NOVABLAST™ 4 is an update in the midsole compound. ASICS went for FF BLAST™ PLUS ECO foam instead of “regular” FF BLAST™ PLUS on the previous model. This new material is made of at least 20% bio-based material from renewable sources, such as leftover from sugar cane processing. Just like the ASICS Kayano 30 earlier this year, the new NOVABLAST™ 4 will be CO2e labelled. This label provides users with the precise carbon footprint of the shoe they’re purchasing.
The new NOVABLAST™ 4 will also come with a slightly revised outsole for a better grip. The trampoline-like midsole design remains a key feature on this shoe and should help runners get more bounce out of every stride.
The upper is also revised with now an engineered woven upper compared to the previous engineered mesh upper of the past versions. An upgraded stretchy gusseted tongue is also featured on the new NOVABLAST™ 4.
The shoe will retail for €150 on December 1, 2023.